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Strategic and Tactical Competitive Intelligence for Sales and Marketing

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Auteur(s): Carlin, Stephanie

Womack, Alexandria

Elliott, Susan

Editeur: APQC American Productivity & Quality Center

Année de Publication: 1999

pages: 84

ISBN: 978-1-928593-39-3

Learn how today's top organizations are making the most of custom-fit competitive intelligence (CI) information--specifically, that tailored to benefit the sales and marketing functions in Strategic and Tactical Competitive Intelligence for Sales and Marketing. Individuals in sales and/or marketing,
Learn how today's top organizations are making the most of custom-fit competitive intelligence (CI) information--specifically, that tailored to benefit the sales and marketing functions in Strategic and Tactical Competitive Intelligence for Sales and Marketing. Individuals in sales and/or marketing, as well as those in competitive intelligence functions, will discover how this streamlined information can benefit the whole organization.

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