Covers international business issues from a multinational perspective. A focus on different groups of countries, i.e. developed, newly developed, developing, EU.
Unique structure with multinational issues covered in the first four parts. Then specific countries of the world presented in
- Covers international business issues from a multinational perspective. A focus on different groups of countries, i.e. developed, newly developed, developing, EU.
- Unique structure with multinational issues covered in the first four parts. Then specific countries of the world presented in the fifth part where multinational/IB issues from the first four parts become especially meaningful.
- Each chapter features the Reverse Perspective Case that provides material for discussion and/or case analysis from a global perspective not necessarily that of the U.S
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