This book breaks the mould of traditional coaching approaches to challenge coaches and their clients to achieve courageous goals that sustainably transform bottom line performance.Based on the authors' extensive experience working with international Board level teams, it suggests that for too long coaches have shied away from adopting a more challenging stance in their work - a stance that can provoke greater performance and unlock deeper potential in business leaders and their teams. In particular, the authors offer a new coaching approach, FACTS, to help coaches develop this challenging stance.