La bibliothèque numérique des universités publiques du Sénégal
Auteur(s): Figueroa, Cecilia
Editeur: BPB Publications
Année de Publication: 2019
pages: 503
ISBN: 978-93-89328-18-9
Skyrocket your business goals with this hands on guide
Key Features
Description
Social media marketing has stemmed from people’s communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the
changes and transformations the field of marketing has undergone until now, it is important to know its origin.
This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and
online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing!
What Will You Learn
Who This Book Is For
Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them.
Table of Contents
1. Define your audience: Marketing plan & value proposition.
2. Content strategy: Key process to improve content creation.
3. Use social media for your business.
4. Social ads: Make peoplethink and talk.
5. SEO for beginners: Title, URL, & CTR
6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search)
7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms.
