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A Short Course in International Business Culture

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Auteur(s): Mitchell, Charles

Editeur: World Trade Press

Année de Publication: 2009

pages: 191

ISBN: 978-1-60780-000-2

Understanding cultural differences and building relationships are critical in today's global marketplace. This book describes how to develop cultural awareness and avoid cultural faux pas. It identifies key cultural differences, explains how to read unspoken cultural signals, and pinpoints conflicts
Understanding cultural differences and building relationships are critical in today's global marketplace. This book describes how to develop cultural awareness and avoid cultural faux pas. It identifies key cultural differences, explains how to read unspoken cultural signals, and pinpoints conflicts and opportunities facing businessmen and women.

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