La bibliothèque numérique des universités publiques du Sénégal

Internet Marketing and Sales Strategies

Best Practices Report

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Auteur(s): American Productivity & Quality Center

Editeur: APQC American Productivity & Quality Center

Année de Publication: 1999

pages: 127

ISBN: 978-1-928593-20-1

Learn how organizations striving to adapt the Internet to their businesses--particularly their marketing and sales functions--stay plugged in to the rapidly changing world of Internet commerce in Internet Marketing and Sales Strategies. This report includes key findings in the following areas

Learn how organizations striving to adapt the Internet to their businesses--particularly their marketing and sales functions--stay plugged in to the rapidly changing world of Internet commerce in Internet Marketing and Sales Strategies.

This report includes key findings in the following areas:

- Supporting the Customer-Focused Marketing Model
- Establishing Customer-Focused E-Business Capabilities
- Providing Low-Cost-of-Ownership Technology Solutions

 

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