Effective marketing is perhaps the single most important characteristic of a successful business. Get it wrong, and all your hard work is bound to come to nothing. Worse still, you could lose your business altogether!

Marketing Your Own Business is designed to give you, the business owner, the essential advice you need to develop and implement successful marketing initiatives. The book is short and to the point, providing practical information on how to market your business effectively.

Marketing Your Own Business provides information on three of the most imoprtant areas of marketing:
• Five rules of radical marketing - fish where the fish are, dominate the media, spend when people have money, measure the impact and add value
• Branding - how to design a logo, compile a design brief, understand the printing process and manage your business's visual identity
• Advertising - how to create effective advertisements, select the right media and get creative with your budget

ERIC PARKER is a well-known entrepreneur and expert on small business and franchising. He has published numerous books on the subject and is a sought-after speaker on business topics. He is currently hosting SME Zone, a small business show on Summit TV.

ANNIE BAPTISTE has years worth of experience teaching South African small business-owners about marketing.

KURT ILLETSCHKO is a full-time business writer

RIA VAN ZYL has extensive design experience and had lectured information design, nultimedia, production and brand identity at the University of Pretoria

VICTORIA WILLIAMS has extensive experience in business consultancy and corporate communications